![Sir Paul Smith interview: the fashion designer on how he's turning his business around after a six-year slump | The Sunday Times Magazine | The Sunday Times Sir Paul Smith interview: the fashion designer on how he's turning his business around after a six-year slump | The Sunday Times Magazine | The Sunday Times](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Fsundaytimes%2Fprod%2Fweb%2Fbin%2Fe6eac2c2-4880-11e8-864f-5f6f2d0ffcbf.jpg?crop=2667%2C1500%2C0%2C0&resize=1200)
Sir Paul Smith interview: the fashion designer on how he's turning his business around after a six-year slump | The Sunday Times Magazine | The Sunday Times
![British fashion designer Sir Paul Smith speaks to students of Waseda University on October 5, 2015, Toky British fashion designer Sir Paul Smith speaks to students of Waseda University on October 5, 2015, Toky](https://www.imago-images.com/bild/st/0065945752/w.jpg)
British fashion designer Sir Paul Smith speaks to students of Waseda University on October 5, 2015, Toky
![Fashion Designer Paul Smith, after receiving a CBE at an Investiture ceremony at Buckingham Palace. Smith, who has built up a 56 million worldwide fashion business, hoped the award would help focus Fashion Designer Paul Smith, after receiving a CBE at an Investiture ceremony at Buckingham Palace. Smith, who has built up a 56 million worldwide fashion business, hoped the award would help focus](https://c8.alamy.com/comp/G51T5J/fashion-designer-paul-smith-after-receiving-a-cbe-at-an-investiture-G51T5J.jpg)
Fashion Designer Paul Smith, after receiving a CBE at an Investiture ceremony at Buckingham Palace. Smith, who has built up a 56 million worldwide fashion business, hoped the award would help focus
![Fashion designer Paul Smith looks through designs during the media launch of the exhibition Fashion designer Paul Smith looks through designs during the media launch of the exhibition](https://c8.alamy.com/comp/2E67NYH/fashion-designer-paul-smith-looks-through-designs-during-the-media-launch-of-the-exhibition-hello-my-name-is-paul-smith-at-the-design-museum-in-london-november-14-2013-when-british-fashion-designer-paul-smith-started-his-career-more-than-40-years-ago-in-a-tiny-shop-in-nottingham-little-did-he-know-he-would-build-a-global-fashion-empire-worth-millions-on-his-ability-to-find-inspiration-from-his-surroundings-reutersluke-macgregor-britain-tags-entertainment-fashion-business-society-2E67NYH.jpg)
Fashion designer Paul Smith looks through designs during the media launch of the exhibition "Hello, My Name is Paul Smith", at the Design Museum in London November 14, 2013. When British fashion
![Nottingham fashion designer Paul Smith returns to home soil for world-class exhibition - Business Live Nottingham fashion designer Paul Smith returns to home soil for world-class exhibition - Business Live](https://i2-prod.business-live.co.uk/incoming/article21360227.ece/ALTERNATES/s615/0_PS-IMGP9877a.jpg)