After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
Pascal アーキテクチャを採用した TITAN Xp グラフィックス カード - NVIDIA GeForce
First NVIDIA TITAN Xp benchmark result emerges - VideoCardz.com