Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
Top 10 Times Joe Lycett Trolled Companies - YouTube
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Joe Lycett on Twitter: "Thank you to whoever did this https://t.co/mTwcmSrhBK" / Twitter
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Comedian Joe Lycett legally changes his name to Hugo Boss
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Hugo Boss, comedian? Fashion defends its brand till the struck of the gavel | MDS
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Joe Lycett reveals he's changed name back from Hugo Boss in "final statement" - Radio X
